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Atomic ist bekannt für kontinuierliche technologische Innovationen, die Sportlerinnen und Sportler aller Leistungsklassen unterstützen. Ein wesentlicher Meilenstein ist beispielsweise die revolutionäre HRZN Tech, durch die die Auflagefläche im vorderen Bereich der Ski vergrößert und so der Auftrieb im Pulverschnee verbessert wird. Zudem setzt Atomic auf Carbon Backbone-Technologie zur Erhöhung der Stabilität bei geringem Gewicht und auf Memory Fit-Anpassungssysteme in Skischuhen und Helmen für individuelle Passform und optimalen Komfort. Dank dieser und weiterer Entwicklungen bleibt Atomic stets am Puls der Zeit und geht gezielt auf die Bedürfnisse von Outdoor-Enthusiasten ein.

Im Sortiment Outdoor begeistert Atomic mit einem vielfältigen Angebot, das für ambitionierte Wintersportler ebenso attraktiv ist wie für Einsteiger oder Freizeitaktive. Zu den Schlüsselprodukten zählen:

Tourenski & Freeride-Ski: Modelle wie der Atomic Backland oder Bent Chetler zeichnen sich durch exzellentes Handling abseits der Piste, geringes Gewicht und Robustheit aus. Sie sind perfekt für ausgedehnte Skitouren oder tiefen Powder geeignet.
Bindungen & Felle: Hochfunktionale Tourenbindungen und exakt zugeschnittene Felle garantieren einen sicheren und effizienten Aufstieg in jedem Gelände.
Skischuhe: Die Skischuh-Serien von Atomic punkten dank Memory Fit durch individuellen Sitz und hervorragende Kraftübertragung – wichtig für lange Tage im Gebirge und wechselnde Bedingungen.
Helme & Skibrillen: Durch innovative Sicherheitstechnologien (wie Holo Core und Live Fit) bieten Atomic-Helme maximalen Schutz und Tragekomfort. Die Skibrillen sorgen dank HD-Gläsern für beste Sicht selbst bei diffusen Lichtverhältnissen.

In ihrer Outdoor-Kategorie spricht Atomic unterschiedlichste Nutzergruppen an: vom erfahrenen Alpinisten, der sich auf anspruchsvolle Touren begibt, bis zu Familien, die sichere und zuverlässige Ausrüstung für gemeinsame Erlebnisse suchen. Durch das Zusammenspiel aus hochwertigen Materialien, durchdachter Technik und einer großen Auswahl an passiven sowie aktiven Sicherheitsfeatures eignen sich Atomic Produkte hervorragend für abwechslungsreiche Outdoor-Einsätze im Winter. Wer in den Bergen Wert auf Leistung, Passgenauigkeit und Langlebigkeit legt, findet bei Atomic die perfekte Ausrüstung für jedes Abenteuer.

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Atomic ist eine renommierte Marke mit Ursprung in Österreich, die seit ihrer Gründung im Jahr 1955 für Innovation, Qualität und Präzision im Wintersportbereich steht. Das Unternehmen gehört heute zur Amer Sports Gruppe und produziert seine hochwertigen Produkte überwiegend im europäischen Raum. Mit jahrzehntelanger Erfahrung und direkter Nähe zu den Alpen ist Atomic heute einer der weltweit führenden Hersteller für Outdoor- und Wintersportausrüstung. Die Marke verbindet traditionelle Handwerkskunst mit modernsten Fertigungsmethoden, sodass ihre Produkte höchsten Ansprüchen gerecht werden.

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