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Im Laufsegment zeichnet sich New Balance durch wegweisende technologische Entwicklungen aus, die Komfort und Performance auf höchstem Niveau gewährleisten. Dazu zählen die berühmte Fresh Foam-Technologie, die eine einzigartige Dämpfung und Energierückgabe bietet, sowie die FuelCell-Technologie, die Sportlern durch noch mehr Reaktionsfreude zu neuen persönlichen Bestleistungen verhilft. Die Sohlen und Obermaterialien werden bewusst nach modernsten Technikstandards konzipiert, um nahtlosen Tragekomfort, gezielte Unterstützung und optimales Klima bei jedem Lauf zu garantieren. Darüber hinaus investiert die Marke kontinuierlich in Forschung und Entwicklung, um die Passform und Ergonomie immer weiter zu optimieren.

Im Bereich Laufen bietet New Balance ein breit gefächertes Sortiment, das sich durch innovative Features auszeichnet:

Fresh Foam-Laufschuhe für maximale Dämpfung und angenehmes Abrollen bei langen Strecken
FuelCell-Modelle für Spitzenleistungen und explosive Geschwindigkeit im Training sowie im Wettkampf
Stabilitäts- und Neutralschuhe, abgestimmt auf individuelle Laufstile und verschiedene Untergründe
Atmungsaktive, nahtlose Obermaterialien für ein kühlendes, komfortables Laufgefühl
Leichte, flexible Sohlenstrukturen für natürliche Bewegungsfreiheit
Wetterresistente Optionen für Läufe bei jedem Wetter

New Balance Laufprodukte eignen sich perfekt für unterschiedlichste Situationen: Vom morgendlichen Jogging im Stadtpark, über ambitioniertes Training für den Wettkampf bis hin zu entspannten Lauf-Treffs mit Freunden und sogar Trail-Abenteuer auf anspruchsvollen Strecken abseits befestigter Wege. Die Verbindung aus Innovation, Vielfalt und Präzision macht die Laufen-Kategorie von New Balance zur ersten Wahl für Läuferinnen und Läufer, die Wert auf Komfort, Langlebigkeit und Performance legen. Egal ob Anfänger oder Profi – mit New Balance Laufen-Produkten erhält jeder Läufer ein optimales Equipment für seine individuellen Ziele.

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New Balance ist eine international renommierte Marke mit Wurzeln in den USA. Das Unternehmen gehört zu den wenigen großen Sportartikelherstellern, die noch einen beachtlichen Teil ihrer Produktion in den eigenen Werken in den USA und Großbritannien fertigen. Diese Philosophie steht für Qualität, nachhaltige Fertigung und die Einhaltung hoher sozialer Standards. Seit der Gründung im Jahr 1906 hat sich New Balance zu einem der führenden Hersteller für innovative Sportschuhe und -bekleidung entwickelt. Im Bereich Laufen genießt die Marke weltweit Kultstatus und ist besonders bei ambitionierten Läufern und Freizeitsportlern gleichermaßen geschätzt.

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