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Im Bereich der Laufschuhe überzeugt New Balance durch zahlreiche technologische Innovationen, die ambitionierten Läufern, Freizeitathleten oder Gelegenheitsjoggern optimalen Komfort und modernste Funktionalität bieten. Zu den bekanntesten Entwicklungen zählen unter anderem die eigens entwickelte Fresh Foam-Zwischensohle für eine besonders weiche, reaktionsfreudige Dämpfung sowie die FuelCell-Technologie, die für einen explosiven Abdruck und noch mehr Energierückgabe beim Laufen sorgt. Die hauseigene NDure-Technologie sorgt zudem für außergewöhnliche Strapazierfähigkeit, selbst bei intensiver Nutzung. New Balance steht außerdem für eine breite Auswahl an Passformen, wodurch sich jeder Schuh optimal an verschiedene Fußtypen und individuelle Bedürfnisse anpasst.

Im Segment der Laufschuhe bietet New Balance ein breites und vielseitiges Sortiment an, das sowohl für Einsteiger als auch für Profis geeignet ist. Beliebte Produktlinien sind beispielsweise:

Fresh Foam X: Modelle wie der Fresh Foam 1080 oder 880 bieten eine herausragende Mischung aus Weichheit, Komfort und Stabilität für Langstreckenläufe.
FuelCell: Für ambitionierte Laufsportler entwickelt, steht diese Linie für maximale Geschwindigkeit und fortschrittliche Energierückgabe, ideal für Wettbewerbe oder Intervalltrainings.
Hierro und More Trail: Speziell für Trailrunner und Läufer im Gelände entworfen, punkten diese Schuhe mit griffigen Außensohlen und extra Schutzfunktionen.
Vongo und 860: Diese Modelle bieten zusätzliche Stabilität und sind besonders für Überpronierer konzipiert, um Verletzungen vorzubeugen.

Egal ob tägliche Trainingseinheit, ausgedehnter Longrun, schneller Wettkampfeinsatz oder Joggen in unwegsamem Gelände – die Laufschuhe von New Balance sind für unterschiedlichste Einsatzbereiche konzipiert. Durch innovative Technologien, eine herausragende Passformvielfalt und langlebige Materialien garantieren sie optimalen Support, individuellen Komfort und höchste Performance. Damit sind sie ein unverzichtbarer Begleiter für jeden, der Wert auf Qualität, Funktionalität und Nachhaltigkeit beim Laufen legt.

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New Balance ist eine renommierte US-amerikanische Marke, die sich seit ihrer Gründung 1906 durch William J. Riley in Boston, Massachusetts, konsequent auf die Entwicklung innovativer Sportschuhe und Sportbekleidung spezialisiert hat. Das Unternehmen befindet sich bis heute in Privatbesitz und legt besonderen Wert auf Qualität, Handwerkskunst und ethische Fertigungsstandards. Ein Großteil der Produktion findet weiterhin in den USA sowie im Vereinigten Königreich statt, was für hohe Verarbeitungsqualität und Nachhaltigkeit steht.

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